Contemporary strategy analysis

Autor: Grant, Robert-M

Marca: Wiley-Blackwell

Edición: 5

Caracteristicas:

• Used Book in Good Condition

Número de páginas: 560

Fecha de lanzamiento: 01-01-2005

Detalles: This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. The text introduces students to the fundamental concepts and principles of strategy. It reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations. Now in its fifth edition, the text has been thoroughly revised and updated:Features additional material on the strategic planning processes within companies. Reflects recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company. Includes revisions to the section on knowledge management to reflect the maturing of this field. Provides a more integrated view of corporate scope, and the organization and management of the multi-business firm. Reconsiders the shareholder value model, and has more coverage of values and corporate social responsibility. Additional support is available at www .blackwellpublishing.com/grant. The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

EAN: 9781405119993

Languages: Inglés

Binding: paperback

Nota del artículo: Libro de 2ª mano en estado BUENO según directrices web de venta. Puede presentar algunas marcas de desgaste por el uso en cubierta o interior. Vendido por el emprendimiento social El Club de los Raros. Con cada compra contribuyes a plantar árboles y financiar proyectos de ONGs y de lectura que transforman vidas.

Condición del artículo: De 2ª mano - Bueno