The Ways to New: 15 Paths to Disruptive Innovation

Autor: Dru, Jean-Marie

Marca: Wiley

Edición: Illustrated

Formato: Ilustrado

Número de páginas: 208

Número de pieza: Illustrated

Fecha de lanzamiento: 20-11-2015

Detalles: Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only―when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Foster organic growth within your organization Become more proactive about innovation Understand the famous "Disruption" methodology Learn the specific, proven paths to disruption Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide―the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

EAN: 9781119167976

Modelo: Illustrated

Languages: Inglés

Binding: hardcover

Nota del artículo: Libro de 2ª mano en estado ACEPTABLE según directrices web de venta. Presenta marcas de desgaste por el uso en cubierta o interior. Probabilidad de paginas amarillentas y algun rasguño que no impide la lectura. Vendido por el emprendimiento social El Club de los Raros. Con cada compra contribuyes a plantar árboles y financiar proyectos de ONGs y de lectura que transforman vidas.

Condición del artículo: De 2ª mano - Aceptable